Cards Against Humanity x Facebook

Client: Facebook
Proposition: Get people together this Christmas

My concept: Cards Against Humanity x Facebook
Christmas. It’s a time for get-togethers. And a lot of the time, said get-togethers include card games.

Cards Against Humanity is controversial game by nature. And it’s never too far from a raised eyebrow. By pairing up with the brand, Facebook would allow users to create a personalised deck using their own memories, to use over the Christmas period and beyond. They’d create a whole deck themselves and surprise their unsuspecting friends. Or, get a few involved to really throw people under the bus.

After all, what says Christmas more than an embarrassing trip down memory lane?

Bullshit award: Idea most likely to be picked up