Petplan ahead

Agency: MMP
Client: Petplan
Product: Pet insurance
Target audience: Penny pinching pet lovers
Proposition: Looking after your four legged family members

My concept: Petplan ahead

Of all the things we insure, our pets are the one thing we have no control over. They have a mind of their own. And they’re going to get into all sorts of weird and wonderful mischief whether we like it or not.