Big, giant savings

The brief

For Christmas 2019 campaign, tastecard wanted to strengthen its brand awareness and partner with a brand that aligned with its values and proposition.

The campaign

We decided intu destinations would be the ideal fit as many feature tastecard restaurants inside. Partnering with 16 destinations nationwide, I worked on some out of home ads targeting discount-hungry Christmas shoppers. The campaign pushed an exclusive a three month tastecard trial with every intu gift voucher purchased. As we were able to geo-target this campaign, we featured city names across the pillar wraps in the main entrances and outside intu centres. The aim was to grab attention with relatable, personalised copy.

Escalator wrap

Pillar wrap