Fresher. Juicier. Tastier.

The brief

For the launch of Hotpoint’s new Active Oxygen fridge technology available via AO, the ask was to craft copy for an OOH campaign. This would feature across London underground ads, focusing only on one area to test the water with the brand’s first OOH campaign.

The ad

I wanted to hone in on the product’s USP of keeping fresh food at its freshest, whilst bringing in the emotive and sensory element of taste. The campaign was featured on buses, in tube stations and across print throughout summer in London.