Roots on roots

The brief

The Timber Group was a newly formed company, combined of wood suppliers Brewer, Beaumount and L&G. Strengthening each individual business by coming together as one, The Timber Group wanted a heritage campaign to educate customers, partners and employees on the new brand.

Concept 1: Strong roots

Brewer, Beaumont and L&G entwined to create a new, bigger, stronger business. And it was the people, spirit and values of the three businesses that formed the strong roots of The Timber Group.

Concept 2: Power of Three

With three existing companies coming together, we wanted to show the traditional power of three. Every piece of comms was executed under the rule of three, including copy, colours and imagery.

Concept 3: Carved Out

With timber and wood at the heart of the business, we wanted to incorporate The Timber Group products. Carving out bold statements in timber, the brand values and product came together as one.

Internal manifesto poster copy:
You are our roots at The Timber Group family. We’ve come together from three companies to create one larger, stronger family. So, we’re full of familiar faces. We’ll continue to grow as a company with you rooted in everything we do. And you’ll continue to carve our place as timber experts.

External print ad copy:

You are our roots at The Timber Group family. We’ve come together from three companies to create one larger, stronger family. So, we’re full of familiar faces. We’ll continue to grow as a company with you rooted in everything we do. And you’ll continue to carve our place as timber experts.