how old is your heart?

Agency: Havas Lynx
Client: Public Health
Product: Heart Age Test UK
Target Audience: Hectic health neglectors
Proposition: Find out if you’re young or old at heart

Concept 1: Where’s your health going?
Hectic health neglectors - the clue’s in the name. They’re always on the go, too busy with work and family life to think about their health. So, why not catch them on their commute?

Public Health could place travel ticket-style machines at bus, tram, tube and train stops, encouraging people to take the 60 second Heart Age Test there and then. Printing out a ticket displaying their heart age, commuters can then go online to find out more information and where their health is headed.

Bullshit award: Idea the client should use right now

Concept 2: Don’t let your heart catfish you

Without taking a trip to the GP or hospital, no one really knows how healthy their heart is. For all we know, it could be a lot older than we think it is, which in modern-day terms is essentially catfishing. But with a little help from The Heart Age Test, people can find out if they’re being catfished by their own heart.