A fresher sleeping experience

The brief

Silentnight’s new Eco Comfort Breathe mattress was launching with a 360 campaign and needed an educational yet aspirational video to sit on site.

The concept

Focusing on the mattress’ eco-friendly material USP was a huge focus, but we also wanted to evoke emotion and the feeling of a wonderful sleep. We worked up something clean, aspirational and dreamlike with light, airy visuals and simple copy.

The storyboard:

The script:
Wake up how nature intended
With a fresher sleeping experience
We’re helping our oceans one Eco Comfort mattress at a time
Our Eco Comfort fibres are crafted with care
Made from 150 recycled plastic bottles
And we’ve partnered with the Marine Conservation Society
So feel part of something special
With our Eco Comfort Breathe mattress