Co-op Insurance Campaign
The brief
Co-op Insurance needed to refresh its acquisition campaigns across pet insurance, car & home insurance, travel insurance, and life insurance. This was due to outdated creative and copy that needed a refresh to bring in new customers. The colourful, youthful colourways and playful tone of voice allowed us to get creative with our deliverables and the campaign.
The campaign
When approaching the copy for these campaigns, it was important to evoke the reliability and reassuring nature of Co-op - the go-to brand for quality and peace of mind. I brought this to life through lines like ‘Leave it to us’ and ‘Wherever you’re off’.
We also needed to get across the tailored nature of Co-op’s offering and how many needs it can fulfil. I brought this to life through lines like ‘Insurance that suits you’ and ‘biggest paws to cutest claws’.
Finally, I wanted to weave in Co-op’s lighthearted, spirited tone of voice without making the topic feel fluffy. I made this happen with lines like ‘Ready, jet, go’ and ‘old ear flappers to little yappers’.
